DeParty Guru — From Views to Revenue

🧩 The Problem

DeParty Guru had a vibrant brand concept but lacked online traction. Their social presence was under-leveraged, and previous ad attempts didn’t convert effectively. The client needed a robust digital strategy to boost event visibility and drive meaningful engagement.

💡 The Solution

I crafted and executed a dual-channel digital strategy combining high-impact content and precision-targeted ads. On Instagram, I utilized Reels and content strategy to rapidly boost discoverability. Simultaneously, I managed Facebook ads optimized for reach, engagement, and direct messaging — transforming interactions into leads.

🎯 My Contribution

• Instagram Strategy: Reels achieved 29.6K views, top-performing posts reached up to 12.9K organically
• Facebook Ad Management: Oversaw 6 ads with a ₹4K budget, optimized for reach, views, and message leads
• Content Calendar: Created weekly content buckets aligned with event highlights and user interest trends
• Engagement Optimization: Strategically boosted high-performing Instagram media for compounding reach
• Message Campaigns: Drove direct inquiries through “Messages” objective ads
• Audience Building: Grew non-follower reach to 65,464 within 60 days

📈 Results

• 66,353 total reach on Instagram (65,464 from non-followers)
• 62,143 total ad views on Facebook
• 14,509 post engagements
• 70% revenue growth in 60 days